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Coca-Cola Made This Ad Entirely Out Of Footage Submitted By Its Fans [THE BRIEF] | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Aaron Taube

Coca-Cola debuted a new ad during the American Idol season finale last night that was made entirely out of footage submitted by fans. The company asked people to submit videos showing what it's like to take the first sip of a Coke using the brand's "AHH" slogan. The ad agency Wieden+Kennedy then picked out footage from more than 400 submissions and put together this ad:

http://www.businessinsider.com/coca-cola-ad-taps-fan-footage-the-brief-2014-5


 

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